Advertising can achieve its purpose even with the lowest budget

The content, text, sounds and images in the advertisement can greatly affect the success of your ad. Your ad should:

not go unnoticed
be understood
encourage the consumer to get in touch with you
lead to increased sales

Anadvertisement is a print ad that is placed in magazines, newspapers, etc. The only restriction on advertisements is space. The limited space determines the difficulty and the charm of the listing.In this white space, all the elements have to be combined, to create a harmonious composition, to solve one or more problems, to draw attention, to compete with other ads, to achieve a certain result. The idea is to bring the space to life.

The color of the listing should not be used for impression but for sale. In an outreach campaign beyond layouts, there must be an identity in the style and ethos of communication.

(Excerpt from K. Goblia’s book “Advertising”)